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Tag: comscore

Wednesday Webinar – comScore Worksheet Tips

Join us for our Wednesday Webinar on the comScore Worksheet Tips. We will discuss how to set up the worksheet and then go through tips and FAQs we get from our users.   WEDNESDAY WEBINAR – comScore Worksheet Tips Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in […]

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Wednesday Webinar – Tips on Using Rated Vendors

Join us for our Wednesday Webinar on for Tips on Using Rated Vendors in BluHorn. We will demonstrate how to set up a rated vendor, go over tips and discuss FAQs! WEDNESDAY WEBINAR – Tips on Using Rated Vendors Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in […]

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comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool. BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With […]

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The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

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The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

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Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

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Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

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Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy! When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not […]

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Getting To Know You – Part 2 – CEO

In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company.  At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn […]

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You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

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