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Tag: creative

“5 Minutes With” Brennan Mack from Agency Y

“5 Minutes With” Brennan Mack from Agency Y

Each week on “5 Minutes With,” our hosts talk to media experts. Today, Wes Benwick sits down with Brennan Mack from DFO Agency Y. Agency Y is one of the fastest-growing ad agencies in the world. They specialize in Facebook Advertising, Native Ads, Conversion Rate Optimization and Digital Advertising consulting for SMB’s and Fortune 500 […]

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Erik J. Olson

Erik Olson Founder & CEO at Array Digital Website Address: https://thisisarray.com What services does your company provide? Creative, Social Media, Marketing Strategy, Search Engine Marketing / PPC About Array Digital: Array Digital is a digital marketing agency in Chesapeake, VA, which focuses 100% on digital – websites, online ads, SEO, and social media. In the […]

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Andrea Arco

Andrea Arco Founder / CEO at Arco + Associates Website Address: http://arcoandassociates.com What services does your company provide? Creative, Media Buying and Planning, Social Media, SEO, Public Relations, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click, Other About Arco + Associates: Arco + Associates is a St. Louis-based marketing communications firm that […]

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Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards. In my opinion, “strategy” falls in the media buyer/planner‘s hands. We come up with the […]

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