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Tag: digital

Wednesday Webinar – Digital Worksheet

Join us for our Wednesday Webinar on Digital Worksheets. We will demonstrate how to create this worksheet type.  We will go over FAQs and tips for everyday use. WEDNESDAY WEBINAR – Digital Worksheets Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your phone. United States: +1 […]

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SEO vs PPC

SEO vs PPC

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click. This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid […]

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Email Vs. Text

Email Vs. Text

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format. Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages […]

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Wednesday Webinar – Digital Worksheet

Join us for our Wednesday Webinar reviewing the digital worksheet. We will demonstrate accessing and entering a digital worksheet, and some hidden tips and features within the sheet. WEDNESDAY WEBINAR – Using the Digital Worksheet Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your phone. United […]

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Pandora Vs. Spotify

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

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Traditional Media…Old School But Still Cool

We all have that one client.  The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will agree. I myself have […]

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Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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