We all have that one client. The client that sits at the media planning meeting and insists no one is listening to radio, watching live TV, or using traditional media anymore. They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix. Some media buyers will […]
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In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]
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