Tag: Greg Dvorken

Ask the Experts: Cord-Cutting

Ask the Experts: Cord-Cutting

By 2024, half of the homes in the United States will be cord-cutters according to Roku’s most recent projections. These numbers bring up an important question for marketers everywhere: how will their businesses be affected? We asked experts how they are handling cord-cutting and what it is about their company that keeps consumers coming back. […]

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“5 Minutes With” Greg Dvorken from Return Solutions, Inc.

“5 Minutes With” Greg Dvorken from Return Solutions, Inc.

Each week on “5 Minutes With,” our hosts talk to experts in the marketing industry. Today, Mike White and Wes Benwick spoke with Greg Dvorken from Return Solutions, Inc. Everybody in an organization is responsible for creating opportunities. Every function must be a profit center. Every KPI must be connected to a business outcome. Return […]

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