Chat with us, powered by LiveChat

Tag: media buy

Wednesday Webinar – Traffic Management

Join us for our Wednesday Webinar on the Traffic Management features and portal of BluHorn. We will demonstrate how the traffic features work, show some quick tips and offer quick support Q&A! WEDNESDAY WEBINAR – Traffic Management Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your […]

Read More

Wednesday Webinar – Digital Worksheet

Join us for our Wednesday Webinar reviewing the digital worksheet. We will demonstrate accessing and entering a digital worksheet, and some hidden tips and features within the sheet. WEDNESDAY WEBINAR – Using the Digital Worksheet Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your phone. United […]

Read More

And the Award Goes To….Not the Ratings

And the Award Goes To….Not the Ratings

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition. Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and […]

Read More

Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

Read More

Pandora Vs. Spotify

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

Read More

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

Read More

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

Read More

Beyond the Billboard

What does outdoor advertising mean to you?  Did you immediately think of a 14×48 standard billboard along a busy highway?  You’re not alone.  Most people think of standard billboards because they have been around for over 100 years. That’s right! The first “billboard” was erected in 1889 at the Paris Exposition and later at the […]

Read More
Request
1-on-1 Demo
or
14-Day Free Trial
Be the part of the 100s of Agencies and Advertisers that are part of BluHorn Family
START TODAY
close-link

Send this to a friend