Blog, News and Updates

Wednesday Webinar – Traffic Management

Join us for our Wednesday Webinar on the Traffic Management features and portal of BluHorn.
We will demonstrate how the traffic features work, show some quick tips and offer quick support Q&A!

WEDNESDAY WEBINAR – Traffic Management

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United States: +1 (872) 240-3212

Access […]

June 27th, 2018|Comments Off on Wednesday Webinar – Traffic Management

Wednesday Webinar – Digital Worksheet

Join us for our Wednesday Webinar reviewing the digital worksheet.
We will demonstrate accessing and entering a digital worksheet, and some hidden tips and features within the sheet.

WEDNESDAY WEBINAR – Using the Digital Worksheet
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869
You can also dial in using your phone.
United States: +1 (872) 240-3212

Access Code: 709-359-869

First […]

June 20th, 2018|Comments Off on Wednesday Webinar – Digital Worksheet

Wednesday Webinars – Adding/Updating Vendors in an Existing Worksheet

Join us for our Wednesday Webinar to review adding or updating a vendor in an existing BluHorn worksheet.
This is a FAQ topic, and we will go over the steps and common questions that arise from making these edits.

WEDNESDAY WEBINAR – Adding/Updating Vendors in an Existing Worksheet

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You […]

June 13th, 2018|Comments Off on Wednesday Webinars – Adding/Updating Vendors in an Existing Worksheet

And the Award Goes To….Not the Ratings

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition.
Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and OnDemand […]

June 11th, 2018|Uncategorized|Comments Off on And the Award Goes To….Not the Ratings

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

June 4th, 2018|Uncategorized|Comments Off on Is the “Price” of Excel Media Planning Worth It?

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

May 10th, 2018|Uncategorized|Comments Off on Pandora Vs. Spotify

Getting To Know You – Part 4

In the final post of our “Getting to Know You” blog series, we are introducing you to our software architect, Wes Benwick.  Wes is the one responsible for the design and functionality of our amazing software.  BluHorn has been in the media buying game for eight years, but about four years ago our team took […]

April 30th, 2018|Uncategorized|Comments Off on Getting To Know You – Part 4

TV: The More Things Change…

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

April 25th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

February 21st, 2018|Uncategorized|0 Comments

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

February 12th, 2018|Uncategorized|0 Comments