At BluHorn®, we like to think of our clients as family. We only want the best for our family, and that is why we have always put such a high priority on customer service. As a media buying software/media planning software, we understand the importance of having data available for users to pull from when needed. […]
In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton. It was the definition of appointment television. As a result, ratings were king.
Fast forward to 2018. The market is saturated with options […]
At BluHorn®, we know that every buyer is different. Each planner has their own ways of putting together buys and plans. Each individual prefers different ways to view their data. Each buyer has a priority order of different media efficiencies. Changing a buyer’s habits and preferences is not a goal for BluHorn. We want media […]
Time is money when it comes to the life of a media buyer. The more you can input, the more you can buy!
When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency. Line by line entry is necessary at times, but not when […]