Blog, News and Updates

Wednesday Webinar – Tips on Using Rated Vendors

Join us for our Wednesday Webinar on for Tips on Using Rated Vendors in BluHorn.
We will demonstrate how to set up a rated vendor, go over tips and discuss FAQs!

WEDNESDAY WEBINAR – Tips on Using Rated Vendors

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United States: +1 […]

July 25th, 2018|Comments Off on Wednesday Webinar – Tips on Using Rated Vendors

Wednesday Webinar – Outdoor Worksheet

Join us for our Wednesday Webinar on our Outdoor Worksheet.
We will demonstrate creation of an Outdoor Worksheet, as well as discuss FAQs and tips!

WEDNESDAY WEBINAR – Outdoor Worksheet

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United States: +1 (872) 240-3212

Access Code: 709-359-869

First GoToMeeting? Let’s do a quick […]

July 18th, 2018|Comments Off on Wednesday Webinar – Outdoor Worksheet

Talkin’ ‘Bout My Generation

With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner.  Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]

July 16th, 2018|Uncategorized|Comments Off on Talkin’ ‘Bout My Generation

Wednesday Webinar – Reports of BluHorn

Join us for our Wednesday Webinar on the reporting options you have with BluHorn.
We will demonstrate creation of a few quick reports, go over client-facing options and discuss FAQ and upcoming availability!

WEDNESDAY WEBINAR – Reports of BluHorn

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United States: +1 […]

July 11th, 2018|Comments Off on Wednesday Webinar – Reports of BluHorn

Wednesday Webinar – Manage Data Feature

Join us for our Wednesday Webinar on the Manage Data feature.
We will demonstrate the feature, discuss the FAQ solutions, and share some hidden tips to make your media buying and planning eaaier using this feature!

WEDNESDAY WEBINAR – Manage Data

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United […]

June 6th, 2018|Comments Off on Wednesday Webinar – Manage Data Feature

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

June 4th, 2018|Uncategorized|Comments Off on Is the “Price” of Excel Media Planning Worth It?

Banner Ads – Dead or Alive?

Banner ads have been around for more than 20 years and are pretty much everywhere on the internet, waiting for you to scroll or click on a specific link so they can pounce and earn your attention and ultimately your click. Banners come in all sizes and shapes, but all of them share one key […]

May 23rd, 2018|Uncategorized|Comments Off on Banner Ads – Dead or Alive?

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

May 10th, 2018|Uncategorized|Comments Off on Pandora Vs. Spotify

TV: The More Things Change…

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

April 25th, 2018|Uncategorized|0 Comments

Reboot Is the New Black

 

Americans love a good comeback.  Whether it’s retro toys being produced (Fisher Price is even remaking the rotary phones), a tour by a throwback band (hello New Kids on the Block/Boyz II Men), or a successful re-imagining of a movie (Jumanji is killing it right now at the box office), it proves that you can in […]

April 16th, 2018|Uncategorized|Comments Off on Reboot Is the New Black