Tag: media buying

BluHorn® Advantage Makes You A Full Service Agency

As a BluHorn® customer, you immediately have access to our BluHorn Advantage program.  This clients-only program allows your agency to operate as a full service marketing firm, regardless of size.  One or two man shops now have the ability to offer and white label marketing services like graphic design, web design, public relations, social media […]

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Let’s Talk Sports Madness

Let’s Talk Sports Madness

It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing.  Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]

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Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

Put That Down and Go to Your Room: New Google Restrictions on Pop-Ups and Banner Ads

Let’s be real. Google owns a huge share of the digital ad marketplace and is as synonymous with search engines as Kleenex is to facial tissues. It is in our everyday vernacular…which I suppose is why the internet giant is able to put restrictions on websites and offer consequences for their perceived misbehavior. The newest […]

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So…What Do YOU Do?

So…What Do YOU Do?

As the holiday season is beginning to wrap up, so are the holiday parties!  Every December, weekend calendars fill up across the country.  From company dinners, to neighborhood gatherings, to fancy New Year’s Eve soirees, your mingling shoes have been polished up and put to good use.  Regardless of location or occasion, the inevitable favorite […]

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You Say Tomato…I Say Tomato?

You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

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Traditional Media: Old School and Still Cool

Traditional Media: Old School and Still Cool

We all have that one client. The client that sits at the media planning meeting and insists no one is listening to radio, watching live TV, or using traditional media anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will […]

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