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Tag: media plan

Wednesday Webinar – Reports of BluHorn

Join us for our Wednesday Webinar on the reporting options you have with BluHorn. We will demonstrate creation of a few quick reports, go over client-facing options and discuss FAQ and upcoming availability! WEDNESDAY WEBINAR – Reports of BluHorn Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in […]

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Wednesday Webinar – Traffic Management

Join us for our Wednesday Webinar on the Traffic Management features and portal of BluHorn. We will demonstrate how the traffic features work, show some quick tips and offer quick support Q&A! WEDNESDAY WEBINAR – Traffic Management Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your […]

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Wednesday Webinar – Digital Worksheet

Join us for our Wednesday Webinar reviewing the digital worksheet. We will demonstrate accessing and entering a digital worksheet, and some hidden tips and features within the sheet. WEDNESDAY WEBINAR – Using the Digital Worksheet Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your phone. United […]

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And the Award Goes To….Not the Ratings

And the Award Goes To….Not the Ratings

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition. Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and […]

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Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

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Pandora Vs. Spotify

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

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Let’s Talk Sports Madness

It’s March. This time each year fair-weather, wannabe sports fans crawl out of the woodwork and start sharpening their pencils to fill out a bracket they may have no business completing.  Kids, parents, coworkers and friends gambling their hard earned money, betting that they are going to be the most successful at choosing the best […]

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