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Tag: media planning

Media Buying Software

Media Buying Software

After brainstorming and deciding what media outlets align best with your company and advertising style, the only thing left to do is buy! While media planning and buying typically happens consecutively, BluHorn ensures a smooth transition for you or your team. What’s the difference between Media buying and media planning? The main difference between the […]

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See Your Ad in Lights?

See Your Ad in Lights?

Advertisers and media buyers have worked tirelessly over the decades to find a way to garner eyes-on impressions from a non-distracted consumer.  Professionals in every phase of the advertising game will argue for and against different medias. Radio listeners in their car have few audio distractions, but they are driving!  Which is an equal argument […]

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Wednesday Webinar – Tips on Using Rated Vendors

Join us for our Wednesday Webinar on for Tips on Using Rated Vendors in BluHorn. We will demonstrate how to set up a rated vendor, go over tips and discuss FAQs! WEDNESDAY WEBINAR – Tips on Using Rated Vendors Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in […]

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Wednesday Webinar – Outdoor Worksheet

Join us for our Wednesday Webinar on our Outdoor Worksheet. We will demonstrate creation of an Outdoor Worksheet, as well as discuss FAQs and tips! WEDNESDAY WEBINAR – Outdoor Worksheet Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your phone. United States: +1 (872) 240-3212 Access […]

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Wednesday Webinar – Reports of BluHorn

Join us for our Wednesday Webinar on the reporting options you have with BluHorn. We will demonstrate creation of a few quick reports, go over client-facing options and discuss FAQ and upcoming availability! WEDNESDAY WEBINAR – Reports of BluHorn Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in […]

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And the Award Goes To….Not the Ratings

And the Award Goes To….Not the Ratings

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition. Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and […]

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Wednesday Webinar – Manage Data Feature

Join us for our Wednesday Webinar on the Manage Data feature. We will demonstrate the feature, discuss the FAQ solutions, and share some hidden tips to make your media buying and planning eaaier using this feature! WEDNESDAY WEBINAR – Manage Data Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also […]

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Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

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