Tag: media planning

Pandora Vs. Spotify

Pandora Vs. Spotify

Where do you put your advertising dollars between Pandora and Spotify?  Attempting to determine the differences between the two groups of listeners is not difficult.  There is a lot of information to be found, and a quick Google search has the capability to overwhelm you with graphs, statistics, charts and comparisons.  Nevertheless, the vital differences […]

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Unrated Radio Worksheets

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug in […]

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comScore – Getting Started

comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool. BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With […]

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The Great Olympics Rating Debate

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

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The Greatest Journey Begins with the First Step

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

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Customize Your Vendor Orders

Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

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Customize Your View

Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

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Importing Avails is a Snap with BluHorn®

Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy! When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not […]

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