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Tag: media planning

Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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Media Buying Made Easy with Real-Time Updates and Simplified Calculations

The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]

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