Tag: media planning

Epic Battle: Media Strategy vs. Bad Creative

Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards. In my opinion, “strategy” falls in the media buyer/planner‘s hands. We come up with the […]

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Rio or Bust: Advertising and the 2016 Summer Olympics

Rio or Bust: Advertising and the 2016 Summer Olympics

NBC has made a mega-investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London and […]

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Don’t Cut the Cord on Television

Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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Media Buying Made Easy with Real-Time Updates and Simplified Calculations

Media Buying Made Easy with Real-Time Updates and Simplified Calculations

The most time-consuming tasks when placing a media buy are gathering, organizing and analyzing information. Media buyers know that costs per unit and spot efficiencies all have to be calculated on an ongoing basis to ensure the buy is meeting the campaign goals. BluHorn tackles this tedious process by incorporating real-time updates and calculations during […]

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