Blog, News and Updates

Wednesday Webinar – Tips on Using Rated Vendors

Join us for our Wednesday Webinar on for Tips on Using Rated Vendors in BluHorn.
We will demonstrate how to set up a rated vendor, go over tips and discuss FAQs!

WEDNESDAY WEBINAR – Tips on Using Rated Vendors

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/709359869

You can also dial in using your phone.
United States: +1 […]

July 25th, 2018|Comments Off on Wednesday Webinar – Tips on Using Rated Vendors

Unrated Radio Worksheets

BluHorn makes media buying and planning easier for buyers in any market regardless of ratings subscription. Our “unrated” worksheets are not truly unrated, it simply means that the buying agent does not subscribe to a ratings service such as Nielsen or comScore, but rather relies on data from a 3rd party that they plug […]

March 19th, 2018|Uncategorized|0 Comments

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king.

Fast forward to 2018.  The market is saturated with options […]

February 21st, 2018|Uncategorized|0 Comments

The Greatest Journey Begins with the First Step

Getting started on your BluHorn journey begins with just a few simple steps.  Setting up clients and vendors need to be done before anything else, but to really start using our software to produce your media orders, you need to start with a new campaign.  The campaign in BluHorn is the overall “umbrella” under which […]

February 12th, 2018|Uncategorized|0 Comments

Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

January 10th, 2018|Uncategorized|0 Comments

Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

January 4th, 2018|Uncategorized|0 Comments

Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy!

When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not when […]

December 27th, 2017|Uncategorized|0 Comments

Getting To Know You – Part 2 – CEO

In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company.  At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn […]

December 16th, 2017|Uncategorized|0 Comments

You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

October 20th, 2016|News, Uncategorized|0 Comments

Traditional Media…Old School But Still Cool

We all have that one client.  The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will agree. I myself have […]

October 6th, 2016|News, Uncategorized|0 Comments