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Tag: Olympics

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

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Rio or Bust: Advertising and the 2016 Summer Olympics

NBC has made a mega investment in the 2016 Summer Olympics. Not only did the network have to negotiate the US rights to air the games, as reported by CNN, NBC also invested over $100 million in marketing. This risky business of Olympic size financial proportions has served NBC well in the past. The London […]

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