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Tag: ratings

Wednesday Webinar – Nielsen TV Worksheet

Join us for our Wednesday Webinar on Nielsen Television Worksheets We will provide a walkthrough on how to set up a new Nielsen Television Worksheet, including FAQs on vendor set up and selection, uploading avails and ratings updates.  We will take questions as time permits. WEDNESDAY WEBINAR – Nielsen Television Worksheets Please join my meeting […]

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comScore – Getting Started

We are proud of our ratings integrations at BluHorn®.   The ability for buyers and planners to have instant access to their market’s ratings information is an invaluable tool. BluHorn proudly partners with both major ratings providers.  Our comScore integration allows users to access their markets’ ratings for current and historical data, dependent on subscription.  With […]

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You Say Tomato…I Say Tomato?

As Fred Astaire and Ginger Rogers made famous, the same word said differently can create a significant change in attitude. Hearing this song the other day, made me think about comScore and Nielsen. How can these two companies provide similar data but gather this information in completely different ways? And what does this mean to […]

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