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Tag: television

Wednesday Webinar – Cable Worksheets

Join us for our Wednesday Webinar on Cable Worksheets We will demonstrate the creation of a cable worksheet and walk through FAQs and tips for making worksheet creation faster and more efficient! WEDNESDAY WEBINAR – Cable Worksheets Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your […]

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The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

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Traditional Media…Old School But Still Cool

We all have that one client.  The client who sits at the media planning meeting and insists that no one is listening to radio, watching live TV or using traditional medias anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will agree. I myself have […]

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Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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