Tag: television

2020 Political Media Buying

2020 Political Media Buying

2020 promises to be one of the heaviest political seasons.  According to Forbes, the spending will increase from $6.3 billion in the 2016 election to over $10 billion for the 2020 election. Certain states will be extremely difficult. Kantar identifies six of them for the 2020 Presidential election: Arizona, Wisconsin, Michigan, Pennsylvania, North Carolina, and […]

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Wednesday Webinar – Cable Worksheets

Join us for our Wednesday Webinar on Cable Worksheets We will demonstrate the creation of a cable worksheet and walk through FAQs and tips for making worksheet creation faster and more efficient! WEDNESDAY WEBINAR – Cable Worksheets Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/709359869 You can also dial in using your […]

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The Great Olympics Rating Debate

The Great Olympics Rating Debate

In previous Olympic windows, people in countries on every continent gathered their families in front of the television to watch their “hometown” athletes compete in exciting events like snowboarding, ice skating, and skeleton.  It was the definition of appointment television.  As a result, ratings were king. Fast forward to 2018.  The market is saturated with […]

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Traditional Media: Old School and Still Cool

Traditional Media: Old School and Still Cool

We all have that one client. The client that sits at the media planning meeting and insists no one is listening to radio, watching live TV, or using traditional media anymore.  They do not believe that radio or television needs to be considered in this “digital age” of Pandora and Netflix.  Some media buyers will […]

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Don’t Cut the Cord on Television

Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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