“The Horse’s Mouth” – Connecting With the Customer

Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.

Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.

This week, Tom spoke with Howard Wolpoff from Profit Master Business Solutions, Chris Ramaglia from BroadBased Communications, Grayson Marshall from Digital Direct Media, Daniel Burstein from MECLABS Institute, and Jennifer Goodwin from Jennifer Goodwin Companies.

How important is it for you to connect on a personal level with the customer, whether that be through video or audio podcasts or other mediums?

Howard Wolpoff

Those mediums play a part in the goal to get your name out there and help people get to know you a little bit more. It also serves as a really great way to educate people on different ways that they can market their business.

Chris Ramaglia

People do business with people, and when you’re able to get a podcast out there, you have already made a soft introduction. So when you do actually shift into business mode, people have already heard you, they already know you and have a perception of what you’re all about. And it helps you get in. It’s also a great way to make connections, a guest on your show can be turned into a lead. So it’s a really good strategy.

Daniel Burstein

Podcasts are part of bigger content marketing in general. When you move into content marketing, it’s not about the interruption. It’s not about someone’s watching a Jaguars game, throw a commercial up and hopefully, they see it. You want to be bringing people in. It’s through content like podcasts that you can build trust and quality. When you have a podcast, you are building your own audience.

Grayson Marshall

Podcasts allow your voice to be heard and when you grab them, there’s a gravitational connection that just stays there. It pulls people in and because of social media and the internet, I’m getting people from Alaska. It’s amazing where your reach can go. Through a podcast, I can get all of these people interested in who I am and what I did. So when I go offer them a business opportunity they are already comfortable with me. The podcast allows me and makes me be my authentic self.

Jennifer Goodwin

An issue that we often see is that business owners won’t know when to deploy a podcast right. One of the biggest problems in marketing is that there are so many options out there people don’t know what the roadmap is. Podcasting is part of your public relations or as we call it, your Phase 4 Traffic. You lay down your foundation first, you do your research, your planning, your building, and then, in Phase 4 Traffic, you can start doing podcasts and speaking engagements. You want to obtain people that resonate with you, that literally hear your message, your voice, your solutions to their problems and they say, you’re speaking to my soul. I want to work with you.

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