“The Horse’s Mouth” – Marketing the Jaguars

Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.

Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.

This week, Tom spoke with Mike White from BluHorn, Ben Kramer from Cox Media Group, Brad Russell from Foley & Lardner, Tamara Taylor from BluHorn, and John Showalter from Cox Media Group.

How would you tackle marketing the recent decision to take a home game away from the Jaguars and instead play in London?

Mike White

I see that there are two different fan bases. For one, I look at this as an opportunity to shine the spotlight on Jacksonville. It opens up our city overseas along with businesses from Jacksonville that can play a part. I see it as a positive thing on the international spin for Jacksonville, Florida.

Will this hurt the fan base?

Ben Kramer

I’d say overall it does decrease the brand slightly. While it could help internationally, locally I think it does hurt a little bit. It makes it seem like the franchise has a foot out the door, hopefully, they can put a PR spin around it and bring it back into a positive light.

Brad Russell

If fans are concerned about the Jaguars having one foot out the door, they certainly should have said right upfront, we’re not moving the team. I for one, though, I’m excited about a second home game in London. I’m excited about increasing Jacksonville’s visibility, increasing the Jaguars’ visibility abroad.

Tamara Taylor

I’m the only fan thinking road trip. I met several people who were in London and went to that game and it was a ton of fun, I totally want to do that. I think we should try and make a packet for season ticket holders, give them the incentive to attend. I look at it as London is pretty cool. I would get to take a vacation!

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