“The Horse’s Mouth” – Understanding Digital

Welcome to “The Horse’s Mouth” with Tom McManus, a unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth, right from the source.

Tom’s longtime love of bartending has come full circle since his days as a linebacker on the inaugural Jacksonville Jaguars football team—slinging drinks and talking shop with everyone from high-profile sports figures and entertainers to business leaders, journalists, and community leaders. Tom and guests trade insight and anecdotes, explore day-to-day topics and tackle the hard subjects, all with equal measures of energy, honesty, and laughter. Get the skinny on the real people behind the headlines, straight from the horse’s mouth.

This week, Tom spoke with Mike White and David Sillick from BluHorn, Blythe Brumleve from Digital Dispatch, Rita Richa from Eckert & Associates, and Drew Slover from the Jacksonville Axemen.

What is digital marketing?

Blythe Brumleve

Anything that you put into a digital landscape, that is digital marketing. A lot of people think that digital media doesn’t include a regular social media account that you post on, it does. You are essentially marketing yourself and your brand.

Do you rank digital higher than traditional?

Rita Richa

Absolutely, especially in our industry. We are a law firm that represents truckers and our operators are always on the road. They listen to a lot of podcasts, they are on Facebook a lot. They have their phones on them constantly, it’s their whole life. It’s the best way to really reach out to potential clients. We’ve built a community where you can go online and talk to other people and find the help you need.

Drew Slover

It’s kind of an interesting balance between both digital and traditional. Simply doing digital puts you in competition with how cool your website looks, it’s all about the visuals. Your message could be lost. If you are in radio, TV, or billboards you can dictate your message. I think it is important to remember that, it can be helpful.

Mike White

At BluHorn, we have seen the switch over the last five years, it used to be media was 75 percent traditional. With all the digital integrations you see that switch now where we are going more digital but you have to have a media mix that represents both the traditional media aspects and then add in the digital. It is a great addition to you for marketing.

David Sillick

Digital marketing is great for branding. It’s easier for building impressions and a brand for the company. The digital media strategy also can be applied to better understand and connect with us as consumers and track our lives. 

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