Video Guides
Our learning curve is more like a walk in the park.
ADD A CLIENT
Get started in BluHorn by adding your clients with just a few quick steps. View this short video to see how to add and edit a client within your platform.
ADD UNRATED VENDOR & MARKET
BluHorn’s media buying software provides a quick and easy way to add new vendors and station representatives for all unrated vendors.
ADD RATED VENDOR & MARKET
Easily add Rated Vendors to your BluHorn account if you are using a ratings data subscription (Nielsen or Comscore).
CREATE A NEW CAMPAIGN
BluHorn’s media buying software helps you create new campaigns in a snap. This is the first step in order to add worksheets/orders to your account. You can create multiple worksheets for various media types under the same campaign.
WORKSHEETS:
RATED NIELSEN TV
Our Nielsen integration allows you to build your broadcast TV buys quickly and updates rating information with one click! This video demonstrates how to set up a Nielsen rated TV worksheet. Stay on track with ratings, cost per point, reach, frequency and dollars spent summaries that can be measured per week, per month, day part, station and overall.
RATED COMSCORE TV
Our Comscore integration allows you to create a worksheet using convenient population of avail lines and information–or using your own avail/line input. This video demonstrates creation of a Comscore television worksheet, and describes the various selection items and data filters that can be made to make your buying more efficient!
UNRATED RADIO
BluHorn’s media buying software provides a quick and easy way to build radio buys. Stay on track with ratings, cost per point, reach, frequency and dollars spent summaries that can be measured per week, per month, day part, station and overall.
RATED RADIO
BluHorn’s Nielsen Audio integration allows you to build radio buys quickly and update ratings with one click! This video demonstrates how to set up and work within the worksheet. Information on how and where to upload avails or proposals is covered, and demonstrations on updating ratings is provided. View how to track GRPs, CPP, CPM, reach, frequency and total dollars spent using our summaries by week, month and overall.
CABLE
Simplify your cable TV buys with BluHorn’s media buying software. Sort, organize and compare multiple cable vendors and networks quickly and easily. You are also able to reference per zone.
Organizing and buying print is simple with BluHorn’s media buying software. Save time by including multiple print vendors on same worksheet and using our Copy A Worksheet and Copy A Line features. Buy based on page size or cost per column inch.
DIGITAL
Digital buying takes on many forms. From display campaigns to pay-per-click to digital radio providers, digital insertion orders require flexibility as a “standard” is not possible. Our digital worksheet allows you to customize what works for you. Use the calculators provided for CPM or CPC, or use flat rates for individual packages to make your IOs work best for you and your vendors.
OUTDOOR
BluHorn media buying software offers a totally customizable worksheet for Outdoor insertion orders. We understand that outdoor advertising takes on many forms beyond the traditional billboard. Our worksheet makes it easy for media buyers and planners to create the outdoor buy that fits their needs.
UNRATED TV
Our unrated TV worksheets allow you to upload an avail/proposal with ratings or manually input ratings yourself... You don't need a subscription to a ratings service to use ratings in BluHorn. You can also plan/buy without ratings at all.
DEFAULT SETTINGS
BluHorn media buying software offers the ability to save your settings in worksheets and campaigns so that your environment is set up the same EVERY TIME! Saving you time and effort.
COPY A WORKSHEET
Copy a worksheet to easily duplicate work that would otherwise take you extra time. You can copy a worksheet within the same campaign or to entirely different campaigns (time saver)! Only need to copy part of a worksheet? No problem, use the eyeball filter button to show just the lines you'd like to copy.
COPY PASTE LINES
BluHorn media buying software offers the ability for you to copy and paste lines in worksheets. This helps makes your life easier by keeping you from having to duplication work; saving you time.
HOW TO DELETE LINES
Deleting lines a worksheet is easy in BluHorn. There's more than one way to do it. Watch this quick video to see which way is right for you!
FREEZE COLUMNS
BluHorn media buying software offers the ability for you to freeze columns in your worksheet so that you can stay organized while working on your buy. It saves you time and keeps you moving.
HOW TO COPY CAMPAIGNS
You can copy campaigns in BluHorn to save time. There's no need to duplicate work... check out this video to see how it works.
VERSION HISTORY
BluHorn media buying software offers the ability save your progress as you work on your media plan and send orders. Sent it more than once? We keep a copy for your reference of each order that was sent out. You can also take a snapshot at any time, and revert back to older versions of your worksheet at any time.
CREATING/SENDING ORDERS:
EMAIL ORDER
View how easy it is to send your Insertion Orders to station representatives directly from your BluHorn account.
CUSTOMIZE STATION ORDER
Find out how easy it is to add and remove columns and information from your insertion orders in this quick video.
GRID LAYOUT
Our Grid System feature allows you to change your traditional worksheet view into a cell-based grid system, and lets buyers to make edits across multiple lines and columns. The drag and drop feature mimics Excel functionality and makes batch editing a breeze. Drag number of spots across weeks, fill spot duration down the length of an avail, or quickly insert daypart codes. This feature can be toggled on and off as needed/desired.
IMPORT AN AVAIL
Import a station avail directly into your worksheets to save time. Our software accepts .xml, .scx, .sbx and .srx files, and makes creating planning worksheets fast and easy!
FEATURES:
CREATE A RANKER
BluHorn allows users that integrate with Nielsen or Comscore ratings to pull rankers through the system. This video walks through the simple process to pull a custom ranker. Rankers are saved in the user’s system for ease of access at a future date.
QUICKBOOKS ONLINE INTEGRATION
Integrate QuickBooks with BluHorn and make your life that much simpler!
INVOICE RECONCILIATION
Our Invoice Reconciliation and Post Buy feature allows our users to complete the circle of the buying process from right within their platform. Electronic invoice files can be uploaded to the system to be reconciled against the buy with just a few clicks. Our rated users can even include post buy ratings to check estimated versus actual.
TEAM FUNCTION
The BluHorn Team Function allows admins in BluHorn accounts to assign “teams” to specific client accounts. This video demonstrates how a user or set of users can be set up as a “team” in your platform, and then assigned to specific client accounts.
TRAFFIC MANAGEMENT
BluHorn allows users to send traffic directly through the platform. Our traffic management system, accessible within the worksheets, allows users to attach packages and creative and/or links to allow stations/vendors to download. Watch this quick video for a tour.
CUSTOMIZATIONS:
CUSTOMIZE YOUR VIEW
Customize your screen while working in a worksheet for Television, Cable or Radio. Hide columns, freeze columns, change summary view, and more. Make BluHorn work for you!
COMSCORE CUSTOM DEMOGRAPHIC SETUP
Our Comscore worksheets automatically include the most common demographic selections, but with thousands of options, our users often need to activate political, automobile, etc. This short video shows Comscore users how to turn “on” the other demographic options they subscribe to.