In today’s advertising world, expertise and experience are more critical than it ever has been. A marketing team must consist of those who know how to move a brand forward, get the phone to ring, website hits up, and most importantly generate revenue. But, great strategy and great creative would not be effective without one key component – a media buyer. A media buyer has a skill set that not only brings expertise and negotiation, but they know how to make smarter selections, track ROI, minimize wasted dollars, and they understand the current marketplace. Media buyers invest in tools of the trade, know the lingo, and most importantly they free up time for business owners to focus on their priorities rather than meeting with sales reps and having to audit invoices.
Media buyers learn quickly in their training how to negotiate what is best for the client. That skill of negotiation is coupled with the finesse of putting together buys that complement the overall marketing strategy and ensures that the right group of people see the creative (that probably cost quite a bit of money to develop). The study and commitment to this trade are never-ending. With the ever-developing world of digital advertising, it is their responsibility to ensure that they are knowledgeable about what opportunities are available and what is best for their client.
In today’s multi-screen world, it is a challenge for many business owners to determine what is the best way to advertise. Media buyers live for this challenge because they do not want to waste one single penny of a client’s money. They spend time not only understanding what they need to know to effectively do their job but they also work to understand a client’s marketplace. Need to determine a return on investment or to uncover if there is wasted money on advertising? Ask a media buyer for help. After determining your critical key performance indicators. They will be able to look at your marketing, coupled with revenue, profit, or whatever factors determine response to advertising and find ways to make efforts more effective and cost-efficient.
Overall, expertise aside, one of the best reasons to hire a media buyer is to free up time. They know the lingo and invest in software and research that gives them the ability to get their job done. They can be a business owners right hand when it comes to marketing and the gate- keeper that meets with all the sales reps. Media buyers are engaged before, during, and after a buy or campaign ends. They take the time to make sure that everything is ordered properly, the right creative is running AND at the end of the schedule audit the invoices to make sure that businesses only pay for what ran as ordered. Couple that with their ability to report back and help determine the ROI, they are an asset to anyone.
Media buyers are tuned in (pun intended) to the world around them in ways that not many can be. And while most think that they are just the numbers nerds in the back office, they aren’t, they are a critical part to the execution of any marketing strategy and would love to help any business succeed.
Media Buying Softwares allow you to organize, analyze and communicate media buys for broadcast TV, cable TV, radio, outdoor, print and digital media. Email station and insertion orders with one click.
BluHorn® is THE media buying solution that was created by media buyers, for media buyers. This software was developed with the input of more than 50 small to midsize advertising, marketing and digital media firms throughout the United States (learn more)
Getting started with BluHorn is easy and risk free! We offer a 14 day free trial period to all new users. Simply enter your information at registration and you have immediate access to the system. You have two weeks to test the software to see if it is a fit for you and your business.
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